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This scandalous portfolio features production in advertising, events, entertainment, music, and the occasional written piece.

Jugurtha

Jugurtha

I was introduced to the music-producing duo Jugurtha (known as Junker no Junkies at the time) late 2011, while working on ROUGE Club's artistic direction with my partner Macha Gray.

It didn't take long for geniuses Samir Kabbouch & Yassin Vasilli to blow my mind away. As a matter of fact, I offered them to become the resident DJs right after they had played their first set at the club.

The music they played, and the way they mixed it together, was nothing short of mesmerizing. They would come in on any night, with crowds ranging from all ages, sexes, and social circles, get behind the decks, and have the dancefloor grooving to unprecedented highs within minutes.

What casually started as a business relationship would soon grow to become an incredible friendship. I went on to produce and manage the duo over the next two years, providing them with all the tools at my disposal.

Elevating Jugurtha's standard bookings in the excessively-conservative clubs of Paris was one of my biggest challenges. The sounds they were curating were considered to be too avant-garde for the scene, and we had to start looking for open-mindedness in other markets, such as London and Berlin.

Hard work and determination were the only rules these two lived by.
After spending one year in the studio, what came out of it was a real masterpiece. The association of house music vibes with authentic, traditional North-African instruments was absolutely breath-taking.

We could now finally lift-off the ground and start getting bookings as a band performing a live show, rather than regular DJ-sets which did not do their work any justice.
Music festivals around the world have become increasingly interested in these types of performances, and they haven't stopped touring ever since.

 

https://soundcloud.com/jugurtha-music

Papyrus

Papyrus

Heineken

Heineken